SEO (Search Engine Optimization) is the process of getting “free”, “organic” traffic or “natural” search results on search engines. SEO is the practice of increasing the quantity or quality of traffic to your website though organic search results. The SEO specialist in a Web agency passionate about the mechanics of Search. Search engine optimization (SEO) is often about making small changes to parts of your website. These changes seem like incremental improvements and could have a direct impact on your site’s user experience and performance in organic search results.